In partnership with re:source design we were commissioned to complete the identity design and user interface for their medical adherence App, medBuddy–an App that serves as a reminder for user’s medications and medical appointments. The App was commissioned by Right to Care, a South African NGO delivering prevention and treatment services for HIV and associated diseases by pioneering solutions that strengthen public healthcare.
Because of the stigma often associated with HIV, we set out to design an identity and interface that feels inherently friendly and approachable. Since the aim of the App is to improve your health through positive behaviour, we knew it was important that users must feel good about using the App. To this end, we decided to place emphasis on the word Buddy over the word med, by capitalising Buddy in the word mark, and also designing a logo that resembles the “B”. The logo and App icon, is crafted out of generic medicine shapes, which could be interpreted as a lozenge, a capsule or a pill. This reinforces the message that the App is not only intended to promote adherence to HIV medicines, but also any other medicine that promotes good health.
We selected a bright and friendly colour scheme, ranging from blue to a reddish pink. This serves to indicate the degree of a user’s adherence, red being poor to blue being great. The medBuddy App was developed by re:source design, a software engineering firm and will be available from both the Apple and Android App stores.