We were commissioned to design the identity and user interface for Right to Care’s medical adherence App, medBuddy. The App serves to remind users to take their medication and attend their medical appointments. Right to Care is a South African NGO that delivers prevention and treatment services for HIV and associated diseases by pioneering solutions that strengthen public healthcare.
Because of the stigma associated with HIV, we designed an identity that is friendly and approachable–we knew it was important that users must feel positive about using the App. To this end, we decided to place emphasis on the word Buddy over the word med, by capitalising Buddy in the word mark, and also designing a logo that resembles the “B” of Buddy. The logo and App icon, is crafted out of commonly found medicinal shapes such as a lozenge, a capsule or a pill. This reinforces the message that the App is not only intended to promote adherence to HIV medicines, but also any other medicine that promotes good health.
We selected a bright and friendly colour scheme, ranging from blue to a reddish pink. This serves to indicate the degree of a user’s adherence, red being poor to blue being great. The medBuddy App was developed by re:source design, a software engineering firm and is available from both the Apple and Android App stores.